Disney Magnet

Zac Efron, Ashley Tisdale, Miley Cyrus, Demi Lovato, Selena Gomez, The Jonas Brothers.......and the list is still going on. These are just some of the countless numbers of Disney found 'stars' in their teenage years. Yet, Disney is still making more of young and famous television actors and actresses, as proven by http://www.time.com/time/business/article/0,8599,1930657,00.html. This is a tactic that Disney (which is a global U.S.-based media company) is using to globalise Disney Channel (a form of mass media) even more and to ensure that the teenage celebrities are still active in Disney-related productions.

Disney Channel is dominating the international market rapidly. It is just one of the many U.S.-based media companies which has globalised successfully. The U.S. mass media industry is in fact the biggest exporter of television programmes and many countries such as Singapore and the Philippines rely on the U.S. for television programmes. This is so true because the U.S. is like an entertainment producer of all kinds of genre especially since the U.S. is home to the well-known Hollywood.

Disney is so keen to be able to make more teenage stars because of its profitability. Hannah Montana, Wizards of Waverly Place and Jonas are a few television programmes on Disney Channel that has allowed for a skyrocketed viewership. Princess Protection Program is also a recent Disney original movie which has managed to get a decent viewership. Which cute, innocent, little girl could possibly resist Hannah Montana? Even I myself love to watch Hannah Montana and Wizards of Waverly Place. These shows are just too funny to resist. I make attempts to catch every episode of the programmes because when you watch one episode, you just have to continue watching the rest. It is just so addictive. Let me just make it clear that it does not matter what your age is, you can definitely enjoy watching these Disney programmes. I even caught my father laughing at one of the episodes of Wizards of Waverly Place (and I thought he was only a football junkie).

The global trade in television programming is by far one of the biggest and fastest media businesses that are still expanding. Although the U.S. is already a huge country (and not forgetting to mention a continent as well), its media companies are not only preying on the local audiences but also the international market which is actually the two-prong approach that media groups usually take to globalise the media. The dominance of U.S. media products is prevalent in many countries. Even in Singapore, the cable networks, whether Starhub Digital Cable or others, provide tonnes of U.S. media television channels and programmes like HBO. Thus, it is almost impossible not to watch television programmes from the U.S. As for me, I think I should catch up soon with missed episodes of Hannah Montana and Wizards of Waverly Place.